The ASEAN Tourism Forum (ATF) 2025 commenced today at the Persada Johor International Convention Centre in Johor Bahru, Malaysia. Running from 15th to 20th January 2025, this premier event brings together tourism ministers, industry stakeholders, and media representatives from the ten ASEAN nations under the theme “Unity in Motion: Shaping ASEAN’s Tourism Tomorrow”.
ASEAN Pavilion and Mini Museum
In collaboration with the Ministry of Tourism, Arts and Culture – ASEAN, the forum features an ASEAN Pavilion and Mini Museum. This exhibition, located on the 1st floor near the entrance of the convention centre, showcases the rich culture, history, and attractions of ASEAN member countries, with contributions from their respective embassies in Malaysia.
Promotion of ASEAN Festival 2025
As part of the forum’s initiatives, the upcoming ASEAN Festival is being promoted. Scheduled for 1st to 6th November 2025, the festival aims to further celebrate and strengthen the unity and diversity of the ASEAN community.
About ASEAN Tourism Forum (ATF)
Established in 1981, the ATF is an annual event that positions Southeast Asia as a unified travel destination. It facilitates collaboration among tourism ministers, government officials, industry players, and media from ASEAN countries, focusing on themes such as sustainable tourism and digital transformation.