ASEAN Records proudly recognizes Belle & Rose 玫瑰女神 Essential Oils, a Malaysian homegrown wellness brand, for achieving the Highest Annual Sales by a Fully Rose-Based Essential Oil Brand, with a remarkable RM4.74 million in revenue recorded between April 2024 and April 2025.
The brand’s achievement was honored at the 5th Gather of Achievers hosted by ASEAN Records at Bangi Golf Resort, with the award presentation witnessed by YB Tuan Syahredzan Johan, Member of Parliament for Bangi. The certificate was presented to the company’s founder, Dr Isabelle Lee, in recognition of her leadership and vision.
Global Reach Rooted in Local Excellence
From therapeutic oils to natural skincare solutions, Belle & Rose’s product line is distinguished by its full dedication to rose-based formulations—all handcrafted in Malaysia. The brand’s offerings are rooted in purity, tradition, and scientific care, earning trust across a growing global audience.
With exports reaching 18 countries worldwide, Belle & Rose has expanded its impact far beyond Malaysian borders, setting a new standard for excellence in the natural wellness and essential oil industry.
Empowering Wellness Through Passion and Innovation
The record-setting sales reflect not only strong consumer demand, but also a brand philosophy centered around authenticity, efficacy, and heartfelt craftsmanship. Every Belle & Rose product is designed to elevate well-being, blending traditional plant knowledge with modern science to support holistic health.
This recognition affirms the brand’s position as a trailblazer in the ASEAN region’s fast-growing wellness market.
Celebrating a Malaysian Brand with Global Impact
Belle & Rose’s success stands as a powerful example of how Malaysian brands can compete globally—driven by passion, purpose, and persistence. ASEAN Records commends Belle & Rose for demonstrating what’s possible when cultural heritage meets commercial excellence.
