Malaysia is set to transform into Southeast Asia’s biggest creative playground this October with the launch of RIUH X ASEAN 2025, a groundbreaking 10-day festival celebrating the region’s vibrant arts, culture, music, food, and entrepreneurship. Organized by the Communications Ministry through MyCreative Ventures, the event will run from October 17 to 26 in conjunction with Malaysia’s ASEAN Chairmanship.
Communications Minister Datuk Fahmi Fadzil unveiled the ambitious initiative, calling it “a massive celebration of Southeast Asian music, arts, and culture” that reflects the ASEAN 2025 vision of unity, inclusivity, and sustainability.
“RIUH X ASEAN 2025 brings together art, creativity, music, and entrepreneurship from Malaysia and fellow ASEAN nations. It’s more than a festival—it’s a movement to elevate our creative economy and foster cross-border collaboration,” said Fahmi.
🎪 RIUH X ASEAN Marketplace: The Festival’s Heartbeat
From October 22 to 26, the RIUH X ASEAN Marketplace will showcase:
- 200+ retail brands from Malaysia, Singapore, Thailand, Indonesia, and the Philippines
- 100+ food and beverage vendors
- 40+ live performances
- 30 interactive workshops
- 20 creative activation programs, including networking sessions for entrepreneurs and creatives
A major highlight is FrequenSEA, the region’s inaugural music conference, taking place October 21–22. Open to the public and free of charge, it will convene 200+ musicians, producers, content creators, and industry leaders to explore the future of Southeast Asia’s music industry.
Pop-Up Galleries & Pre-Event Activations
Leading up to the main event, a series of pop-up programs will run across the Klang Valley starting October 1, featuring:
- Ruma Sora (visual arts)
- Festival Panggung Gelak (comedy)
- Sea Slam (spoken word poetry)
- Suara Belacu (arts and heritage)
- Litt Connect (literature)
- Tiba-Tiba Talk: Music (industry sharing sessions)
A Platform for Global Recognition
RIUH X ASEAN 2025 aims to:
- Boost Malaysia’s creative presence on the international stage
- Facilitate collaborations with foreign artists and organizations
- Open doors to global competitions, tours, and festivals
- Support Malaysian professionals as judges and speakers abroad
