Maxis Berhad showcased its vision for intelligent cities at the Smart City Expo Kuala Lumpur (SCEKL) 2025, unveiling advanced AI-enabled use cases designed to tackle urgent urban challenges in public safety, mobility and civic service delivery. Under the theme “Cities of Tomorrow Begin Today”, Maxis Business reinforced its role as a strategic digital partner in Malaysia’s national transformation agenda.
Key Highlights
- Showcase & Theme: At SCEKL 2025 held at the Kuala Lumpur Convention Centre, Maxis presented three deployment-ready AI use cases. The exhibit aligns with the strategic priorities set out in Malaysia’s 13th Malaysia Plan, which identifies AI adoption among its fundamentals.
- Use Cases Demonstrated:
- Unsafe Driving Detection – AI analytics to automatically detect high-risk behaviours such as use of mobile phones while driving or failure to wear seat belts, enabling local authorities to map high-risk zones and design targeted interventions.
- Vehicle Identification & Traffic Compliance – Automated systems for identifying vehicles, enforcing traffic, access, and parking rules to improve mobility, reduce congestion and enhance regulatory compliance.
- Real-Time Public Safety Analytics – Use of video analytics for situational awareness, faster incident detection and response by public safety agencies.
- Strength in Connectivity & Tech Infrastructure: These solutions are underpinned by Maxis’s fast, reliable, and secure connectivity — a combination of mobile, fibre, IoT, managed services, cloud, and cybersecurity capabilities.
Significance & Strategic Value
- Aligning with National Goals: Maxis’s AI solutions support Malaysia’s vision under the 13th Malaysia Plan, which prioritises digital transformation and innovation as core drivers of economic growth.
- Public-Private Collaboration: By working with government entities (local councils, public service agencies) and ecosystem partners, Maxis strengthens the framework for implementing smart city initiatives with real, measurable impact.
- Improving Quality of Life: Through safer roads, more efficient traffic and parking systems, and enhanced public safety response times, the showcased solutions are designed to make urban living more secure, orderly, and responsive.
Quotes
“Smart cities are about using practical, scalable solutions to solve real urban challenges. Our deployment-ready use cases can enable more intelligent, efficient, and secure urban management for local councils and public service agencies, benefitting the communities they serve.”
— Prateek Pashine, Chief Enterprise Business Officer, Maxis Business
“Maxis Business’ role as a digital partner is to empower both the public and private sectors by simplifying the adoption of these advanced technologies. We will continue to leverage our core strengths in connectivity, infrastructure services, and smart solutions, and work with our ecosystem partners to support Malaysia’s digital agenda.”
— Prateek Pashine
Next Steps & Implementation
| Area | Planned Actions |
|---|---|
| Pilot Deployments | Collaborate with local councils to field test the AI solutions, starting with unsafe driving detection, vehicle compliance, and situational awareness analytics in select zones. |
| Scale-Up | Extend solutions across more districts / cities based on pilot results, particularly in regions with high traffic congestion, accident rates, or public safety demand. |
| Partnerships | Deepen collaboration with government agencies, urban planners, law enforcement, and civic authorities; engage with technology and infrastructure vendors. |
| Regulatory & Ethical Frameworks | Ensure deployment aligns with data privacy, ethical AI practices, cybersecurity, and robust regulatory standards. |
| Awareness & User Engagement | Educate public and stakeholders on benefits; manage expectations; ensure transparency especially where surveillance or personal data is involved. |
