KUALA LUMPUR, MALAYSIA – 6 SEPTEMBER 2025 — Claire Organics, Malaysia’s artisanal natural skincare brand, has been officially recognised by ASEAN RECORDS for two significant achievements in the region:
- First Natural Personal Care Brand Founded by a Certified Aromatherapist with Highest Soother Balm Sales Over Two Years (209,539 units sold between September 2023 – August 2025)
- Highest Number of KindBeauty Sustainability Workshops Organised Over Two Years (110 workshops conducted in the same period)
The dual recognitions were presented during Claire Organics’ 13th Anniversary Celebration, where founder Louise Chu received the ASEAN Records certificate in front of customers, collaborators, and sustainability advocates.
Championing KindBeauty and Natural Living
Founded in 2012, Claire Organics began when certified aromatherapist Louise Chu crafted safe, chemical-free remedies for her daughter Claire’s sensitive skin. What started as a small kitchen project grew into a brand trusted nationwide for its commitment to natural, handmade personal care.
Today, Claire Organics leads the way in promoting KindBeauty — a philosophy combining self-care, wellness, and environmental responsibility. Its best-selling Soother Balm has become a family essential, while its KindBeauty workshops have educated thousands on sustainable living, natural skincare, and eco-friendly practices.
Founder’s Words
During the anniversary event, Louise Chu shared:
“This recognition is more than an award — it’s a reminder to stay true to our mission of championing natural ingredients, sustainability, and holistic wellness. Every supporter, customer, and team member has been part of this journey, and I am deeply grateful.”
About Claire Organics
Claire Organics is a Malaysian brand specialising in handmade natural skincare. Its range includes cold-processed soaps, essential oils, lip balms, and herbal remedies, all created with eco-friendly ingredients and plastic-free packaging.
Beyond products, Claire Organics drives sustainability initiatives such as bottle recycling programmes, educational workshops, and KindBeauty campaigns. Its avocado mascot, Avoovoo, symbolises nourishment and kindness, reflecting the brand’s mission to inspire healthier, more eco-conscious lifestyles across ASEAN.
