Eco-Shop is officially recognised by ASEAN Records for achieving a significant regional milestone: “Largest Corporate CSR Charity Carnival Distributing Meals and Stationery to Underprivileged Communities. (A total of 677 beneficiaries, involving 88 staff, with a total of 924 attendees nationwide)” (aseanrecords.com)
This recognition highlights Eco-Shop’s unwavering commitment to community upliftment through its nationwide initiative, “Satu Senyuman, Seribu Makna” (One Smile, A Thousand Meanings) — the company’s largest corporate social responsibility (CSR) campaign to date.
A Landmark CSR Achievement with Nationwide Impact
The record-setting initiative reached:
- 677 beneficiaries,
- Supported by 88 Eco-Shop staff,
- With a total of 924 participants nationwide.
Culminating in a large-scale charity carnival held on 20 September 2025 at MAEPS, Serdang, the campaign brought together over 1,000 attendees, including children and caretakers from charity homes across Malaysia. (aseanrecords.com)
Organised in collaboration with the Budimas Charitable Foundation, the initiative delivered essential support including meals, stationery kits, and meaningful engagement activities to underprivileged communities nationwide. (aseanrecords.com)
A Celebration of Compassion, Unity and Purpose
Held in conjunction with Malaysia Day and Eco-Shop’s 13th Anniversary Merdeka Celebration, the carnival featured:
- Food distribution and community outreach
- Cultural performances and interactive games
- Inspirational sharing sessions with local personalities
The event served as more than a celebration — it was a reflection of Eco-Shop’s purpose-driven mission to uplift lives and foster a culture of care. (aseanrecords.com)
Official Recognition by ASEAN Records
The ASEAN Records recognition was formally presented during a special ceremony at MAEPS, Serdang, and received by Jessica Ng, CEO & Executive Director of Eco-Shop Marketing Berhad, witnessed by representatives from Yayasan Budimas. (aseanrecords.com)
This milestone underscores Eco-Shop’s leadership in corporate social responsibility within the ASEAN region, demonstrating how businesses can drive meaningful, measurable social impact.
Quote
“This campaign was never about how big the event could be, but how deeply it could resonate with the people we serve.”
— Jessica Ng, CEO & Executive Director, Eco-Shop Marketing Berhad (aseanrecords.com)
Beyond Retail: A Movement of Impact
Since its founding in 2011, Eco-Shop has grown into a trusted retail brand with over 380 outlets nationwide, built on the pillars of affordability, accessibility and sustainability. (aseanrecords.com)
The “Satu Senyuman, Seribu Makna” campaign reflects the company’s belief that retail can go beyond transactions — becoming a platform for social good and community transformation.
Looking Ahead
This ASEAN Records recognition stands as a testament to Eco-Shop’s heart-led leadership and commitment to inclusive growth, setting a benchmark for corporate CSR initiatives across Southeast Asia.
As ASEAN continues to evolve as a region of innovation and shared progress, initiatives like this reinforce the importance of compassion-driven leadership in shaping a more inclusive and sustainable future.
