HONOR Technology (Malaysia) is officially recognised by ASEAN Records for achieving a major milestone in the regional mobile technology sector: “Top-Selling Mid-Range Smartphone Series” for its HONOR X9 Series (X9a, X9b, X9c), which captured an impressive 56% market share in Malaysia’s mid-range smartphone segment as of September 2025. (AseanRecords)
This recognition affirms HONOR’s strong market leadership and reflects its deep understanding of consumer needs, combining innovation, durability and value-driven technology to deliver accessible premium experiences.
Dominating the Mid-Range Smartphone Market
The HONOR X9 Series has emerged as the most commercially successful mid-range smartphone lineup in Malaysia, outperforming competitors in a highly competitive segment. (AseanRecords)
Since its debut, the series has steadily gained traction among consumers, with its market share rising significantly — reaching the point where one in every two mid-range smartphones sold in Malaysia belongs to the HONOR X9 family. (The Star)
Key features driving this success include:
- Ultra-tough curved AMOLED displays
- Long-lasting battery performance with fast charging
- Sleek design paired with powerful processors
- Reliable camera capabilities for everyday users
These attributes position the X9 Series as a leading choice for consumers seeking flagship-level performance at accessible price points.
Innovation Meets Durability
Each generation of the HONOR X9 Series has pushed technological boundaries:
- HONOR X9a — introduced the first ultra-tough curved AMOLED display in its category
- HONOR X9b — enhanced durability with full-angle drop resistance
- HONOR X9c — advanced scratch, shock and water resistance technologies
- HONOR X9d — further elevated protection with reinforced internal structure and high-level water resistance
These innovations demonstrate HONOR’s commitment to delivering resilient, high-performance devices tailored to real-world usage. (AseanRecords)
Official Recognition Ceremony
The ASEAN Records recognition was presented during the HONOR X9d 5G Roadshow at IOI Mall Puchong, where the award was received by Tan Pei Ling, Head of Channel Sales at HONOR Malaysia, in the presence of ASEAN Records representatives. (The Star)
This milestone highlights HONOR’s growing influence within ASEAN’s technology landscape and its strong connection with consumers across the region.
Quote
“The success of the X9 Series belongs to every customer who believed in us. This recognition is not only a testament to our team’s efforts, but a celebration of the strong connection we’ve built with Malaysian consumers.”
— Tan Pei Ling, Head of Channel Sales, HONOR Malaysia (AseanRecords)
A Regional Milestone in Consumer Technology
HONOR’s achievement reflects a broader shift in ASEAN’s technology market — where consumers increasingly prioritise value-driven innovation, durability and performance.
The success of the X9 Series underscores ASEAN’s position as a dynamic and discerning digital market, where brands must continuously innovate to meet evolving expectations.
Looking Ahead
As ASEAN continues its rapid digital transformation, recognitions such as this highlight the importance of consumer trust, product reliability and scalable innovation in shaping the region’s technology ecosystem.
HONOR Technology (Malaysia)’s recognition sets a new benchmark in the mid-range smartphone segment — demonstrating how accessible innovation can drive mass adoption and regional leadership.
