Farm Price Holdings Berhad has been officially recognised by ASEAN Records for pioneering Malaysia’s first publicly listed fresh vegetable supply chain integrating self-operated cold-chain logistics and halal-certified value-added processing, marking a significant milestone in the country’s agricultural distribution and food supply industry. (ASEAN Records)
The recognition reflects the company’s leadership in building an end-to-end fresh produce ecosystem that combines import and export operations, temperature-controlled logistics, modern storage infrastructure and internationally recognised food safety standards under a single integrated business model. (ASEAN Records)
Redefining Fresh Produce Distribution
Established in 2004, Farm Price Holdings Berhad has evolved from a fresh vegetable trading business into an integrated supply chain company serving wholesalers, retailers, food service operators and export markets.
Its listing on the ACE Market of Bursa Malaysia in May 2024 marked a new chapter in the company’s growth, making it the first publicly listed company in Malaysia specialising in fresh vegetable import and export while operating its own cold-chain infrastructure and halal-certified value-added processing facilities. (ASEAN Records)
Building an End-to-End Supply Chain
Farm Price’s integrated business model strengthens every stage of the fresh produce journey—from sourcing and processing to storage, logistics and regional distribution.
Key operational highlights include:
- Self-operated cold-chain storage and logistics
- Halal-certified value-added processing facilities
- ISO 9001:2015, GMP and HACCP certifications
- Approximately 149,548 sq ft of built-up facilities upon completion
- Approximately 66,845 sq ft of refrigerated storage space
- Annual handling capacity of 29,669 pallets
- Strong export presence, with Singapore contributing around 40% of annual turnover (ASEAN Records)
This integrated approach enables Farm Price to maintain product freshness, improve operational efficiency and strengthen food safety throughout the supply chain.
Supporting Food Security and Sustainable Agriculture
As demand for safe, traceable and high-quality fresh produce continues to increase, integrated supply chain management has become increasingly important for ensuring reliable food distribution.
Farm Price’s investment in cold-chain infrastructure, quality assurance systems and halal-certified processing contributes to:
- Reducing post-harvest food losses
- Improving supply chain resilience
- Enhancing food safety and quality
- Supporting regional agricultural trade
- Delivering greater value to growers, distributors and consumers
The company’s model demonstrates how infrastructure and operational innovation can strengthen the long-term sustainability of the fresh produce industry. (asiarecords.com)
Strengthening Malaysia’s Position in Regional Food Trade
Malaysia continues to play an important role in ASEAN’s agricultural supply chain, and Farm Price’s integrated operations reinforce the country’s competitiveness in regional food distribution.
With established import and export capabilities, supported by modern cold-chain logistics and internationally recognised food safety standards, the company is well positioned to serve both domestic and international markets while meeting evolving consumer expectations for quality and reliability.
Its continued expansion also reflects broader trends towards greater efficiency, sustainability and value creation across ASEAN’s agri-food sector.
Looking Ahead
As food supply chains become increasingly sophisticated, businesses that integrate logistics, processing, quality assurance and distribution will play a crucial role in ensuring long-term food security and sustainable industry growth.
Farm Price Holdings Berhad’s ASEAN Records recognition celebrates more than a corporate milestone—it recognises a forward-looking approach to modernising Malaysia’s fresh produce industry through innovation, operational excellence and strategic investment in integrated agricultural infrastructure.
Learn more about this official ASEAN Records recognition.
