Meng Meng Duck, a Malaysian restaurant group renowned for traditional charcoal-roasted Chinese cuisine, has been officially recognised by ASEAN Records after achieving an exceptional annual sales milestone for its signature Dang Gui Herbal Charcoal-Roasted Duck.
The recognition celebrates more than two decades of culinary craftsmanship, combining traditional charcoal-roasting techniques with modern restaurant operations to preserve authentic Chinese flavours while building a growing presence across Malaysia.
An ASEAN Records Milestone in Traditional Roast Duck Cuisine
Meng Meng Duck was officially recognised under the ASEAN Records title:
Most Dang Gui Herbal Charcoal-Roasted Ducks Sold in One Year by a Roast Duck Restaurant Group
(60,289 ducks; 7 outlets across Malaysia; June 2025 – May 2026; established since 2003).
Between June 2025 and May 2026, the restaurant group sold 60,289 Dang Gui Herbal Charcoal-Roasted Ducks across its seven Malaysian outlets, demonstrating both the popularity of its signature dish and the consistency it has maintained while expanding its operations.
The achievement reflects how a traditional culinary speciality can grow into a successful multi-outlet concept without losing the craftsmanship and flavours that define its identity.
From a Johor Bahru Stall to Seven Outlets
Meng Meng Duck’s journey began in 2003 as a modest coffee shop stall in Johor Bahru.
Over more than two decades, the business expanded into a restaurant group operating seven outlets across Malaysia and employing nearly 200 people. Despite its growth, the company has continued to centre its identity around traditional charcoal-roasted Chinese cuisine.
Its expansion demonstrates the commercial potential of preserving culinary heritage while adapting operations to meet the demands of a modern restaurant business.
Rather than replacing traditional techniques as the company grew, Meng Meng Duck developed systems that allow those techniques to be reproduced consistently across multiple locations.
The Signature Dang Gui Herbal Charcoal-Roasted Duck
At the heart of the achievement is the restaurant group’s signature Dang Gui Herbal Charcoal-Roasted Duck.
The duck is prepared using an exclusive Dang Gui herbal marinade before being slowly roasted over charcoal fire. This traditional process creates a crispy golden exterior while retaining tender, juicy meat infused with distinctive herbal aromas.
The dish has become Meng Meng Duck’s signature and best-selling offering, connecting the restaurant’s modern growth with the traditional roast-meat craftsmanship upon which the brand was built.
Beyond roast duck, its menu also includes traditional roast meats, Cantonese dishes, dim sum and Nanyang-inspired specialities, extending the brand’s focus on Chinese culinary heritage across a broader dining experience.
Maintaining Consistency Through Centralised Standards
Expanding a traditional food concept across multiple locations presents an important challenge: ensuring customers receive the same quality and flavour regardless of which outlet they visit.
Meng Meng Duck addresses this through a central kitchen, which supports consistent standards in ingredient preparation, hygiene, food quality and flavour across its restaurant network.
The system allows the company to combine the efficiencies required by a growing restaurant group with recipes and roasting techniques refined over more than 20 years.
This balance between tradition and operational consistency has become an important part of the brand’s ability to scale while protecting the authenticity of its signature dishes.
Preserving Culinary Heritage Through Growth
Meng Meng Duck’s development is guided by a mission to preserve traditional charcoal-roasted Chinese cuisine and ensure that this culinary heritage continues to reach future generations.
Its ASEAN Records achievement demonstrates how heritage cuisine can remain commercially relevant when traditional craftsmanship is supported by strong operational systems, product development and consistent customer experiences.
The milestone also carries significance beyond the number of ducks sold. It represents sustained consumer appreciation for traditional Chinese roast-meat culture and the ability of a homegrown Malaysian restaurant group to preserve that tradition at scale.
Official ASEAN Records Recognition
The ASEAN Records certificate was officially presented on 28 June 2026 to Mr. Chew Kwee Meng, Chief Executive Officer and Founder of Meng Meng Duck, together with Ms Amy Leong, Chief Financial Officer.
The presentation recognised their leadership in preserving authentic charcoal-roasted Chinese cuisine while developing Meng Meng Duck into an established Malaysian restaurant group.
The milestone presentation was also witnessed by Hong Kong celebrity MasterChef Hugo Leung Man To, further marking the significance of the occasion and the brand’s contribution to traditional Chinese roast-meat culture.
Reflecting on the achievement, Chew credited the recognition to the collective efforts of the company’s team and the customers who have supported Meng Meng Duck throughout its journey. He reaffirmed the brand’s commitment to preserving traditional charcoal-roasted cuisine while continuing to improve its quality and service.
Strengthening Malaysia’s Chinese Culinary Heritage
Meng Meng Duck’s achievement highlights the enduring relevance of traditional culinary craftsmanship within Malaysia’s evolving food and beverage industry.
From its beginnings as a small Johor Bahru stall to selling more than 60,000 signature roast ducks in a single year, the brand’s journey demonstrates how heritage recipes can evolve into scalable businesses while maintaining their cultural identity.
By continuing to practise charcoal-roasting techniques alongside modern quality-control systems, Meng Meng Duck contributes to preserving and promoting traditional Chinese culinary heritage for both existing customers and new generations.
Looking Ahead
The ASEAN Records recognition marks another chapter in Meng Meng Duck’s journey from a local food business established in 2003 to a multi-outlet restaurant group built around one of its most distinctive traditional specialities.
Its record of 60,289 Dang Gui Herbal Charcoal-Roasted Ducks sold within one year reflects not only strong consumer demand, but also the craftsmanship, consistency and operational discipline required to deliver a traditional product across seven outlets.
As Meng Meng Duck continues to grow, its challenge and opportunity will remain closely connected: expanding its reach while protecting the traditional flavours and charcoal-roasting craftsmanship that have defined the brand for more than two decades.
Learn more about this: Official ASEAN Records Recognition
