CWP Food Manufacturing Sdn Bhd, through its SNACKISS brand, has been officially recognised by ASEAN Records for developing a distinctive halal-certified snack that combines two differently coloured real sweet potato varieties within a single chip.
The company achieved the official record title:
First Halal-Certified Sweet Potato Snack Fusing Two Differently Coloured Real Sweet Potato Varieties into One Single Chip
(real purple and orange sweet potato; naturally two-toned with no artificial colouring; MS 1500 Halal-certified since 2021).
The recognition celebrates SNACKISS Double Triple Sweet Potato, a product that combines Malaysian snack-making traditions with contemporary product development and growing consumer interest in recognisable ingredients, natural colours and halal-certified food products.
Two Sweet Potato Varieties in One Chip
At the heart of the recognised product is its naturally distinctive two-toned appearance.
Rather than relying on artificial colouring to create the visual contrast, SNACKISS Double Triple Sweet Potato incorporates real purple and orange sweet potato into a single chip. The purple variety contributes a sweeter flavour profile, while the orange sweet potato provides a more savoury character.
The combination creates two complementary flavours and textures within one snack while retaining the natural colours of the ingredients themselves.
This approach gives the product a clear visual identity while demonstrating how familiar agricultural ingredients can be reinterpreted through contemporary snack development.
Inspired by a Familiar Malaysian Childhood Flavour
The idea behind the product has a personal connection to Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd.
According to the company, the concept was inspired by her childhood memories of enjoying sweet potato tong sui, a familiar dessert traditionally prepared with sweet potatoes. Those memories eventually contributed to the idea of combining purple and orange sweet potato varieties into a new snack format.
Transforming that familiar flavour inspiration into a packaged snack reflects a wider approach increasingly visible within Malaysia’s food-manufacturing sector: preserving recognisable local ingredients while presenting them in formats suited to modern retail and international consumers.
For SNACKISS, innovation therefore does not require abandoning tradition. Instead, it involves finding new ways to present ingredients and flavours that already have cultural familiarity.
Halal Certification Strengthens Market Potential
SNACKISS Double Triple Sweet Potato has been MS 1500 Halal-certified since 2021, adding an important dimension to the product’s positioning.
Halal certification provides assurance that production processes comply with recognised requirements while also increasing the product’s relevance to Muslim consumers in Malaysia and international markets.
For Malaysian food manufacturers seeking regional and global expansion, halal compliance can become an important competitive advantage, particularly across Southeast Asia and other markets with significant Muslim populations.
Combining halal certification with differentiated product development allows manufacturers such as CWP Food Manufacturing to build offerings that respond simultaneously to religious requirements, consumer preferences and international retail expectations.
From Traditional Snack-Making to Wider Manufacturing
CWP Food Manufacturing’s roots in snack-making date back to 2008, when the business began from a passion for food and traditional snack production before developing into a broader Malaysian manufacturing operation.
Based in Ipoh, Perak, the company today operates across product development, manufacturing and customised snack solutions. Its company profile describes the business as a one-stop Malaysian snack manufacturer involved in production, processing, wholesale, retail and customised product development.
Through SNACKISS, CWP continues to develop contemporary snack products inspired by familiar ingredients while responding to changing consumer preferences.
This includes exploring traditional and plant-based concepts that can appeal to different demographics and international markets.
Innovation Without Losing Malaysian Identity
For CWP Food Manufacturing, product innovation is closely connected to maintaining a recognisable Malaysian identity.
Cheong explained that consumer tastes can vary significantly between countries, requiring the company to continually research, adapt and improve its products when entering different markets. At the same time, she stressed the importance of keeping Malaysian snack traditions at the centre of the company’s development strategy.
This balance is particularly important as local food brands seek international expansion.
Products intended for overseas markets may need adjustments in flavour, packaging or positioning, but maintaining a clear origin story can help differentiate them from more generic mass-market snacks.
SNACKISS Double Triple Sweet Potato illustrates this approach by combining a familiar Malaysian ingredient and childhood food inspiration with contemporary manufacturing, natural visual appeal and halal compliance.
ASEAN Records Recognition Presented at MIHAS 2026
The ASEAN Records recognition was officially presented on 24 September 2026 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, during MIHAS 2026, the 22nd Malaysia International Halal Showcase. ASEAN Records
The recognition was received by Yanice Cheong Ming Yan, General Manager of CWP Food Manufacturing Sdn Bhd.
Receiving the recognition at MIHAS gave the achievement additional relevance, placing the product within one of Malaysia’s major platforms for halal businesses, manufacturers, buyers and international market participants.
The presentation formally acknowledged the combination of real purple and orange sweet potato, a naturally two-toned appearance and halal certification within a single snack product.
Building Opportunities From Ipoh to International Markets
Looking ahead, CWP Food Manufacturing intends to continue expanding into new countries while developing additional flavours and product concepts.
Cheong said the company also hopes its international growth can generate more opportunities in Ipoh, including encouraging local talent to develop their careers there rather than needing to relocate elsewhere.
This local-development ambition adds another dimension to the company’s expansion strategy.
Growth in food manufacturing can create opportunities not only in factory operations but also in product development, quality management, marketing, packaging, logistics, export management and research.
For Malaysian manufacturers located outside major metropolitan centres, successful internationalisation can therefore contribute to broader regional economic development by creating skilled employment and business opportunities closer to local communities.
Malaysian Snacks Gain Greater International Potential
Malaysia’s food manufacturing industry benefits from a diverse culinary heritage and access to ingredients that are already familiar throughout Southeast Asia.
The opportunity for manufacturers lies in turning those traditions into products capable of meeting modern requirements for quality, convenience, certification and scalability.
SNACKISS Double Triple Sweet Potato demonstrates how this can be achieved through a relatively simple but distinctive idea: bringing two real sweet potato varieties together in one chip while retaining their natural colours.
That combination creates a recognisable product identity without disconnecting the snack from its traditional ingredient base.
For international consumers unfamiliar with Malaysian food culture, such products can also provide an accessible introduction to ingredients and flavour profiles associated with the region.
Looking Ahead
CWP Food Manufacturing’s ASEAN Records recognition represents an important milestone for both the company and its SNACKISS brand.
By developing the first halal-certified sweet potato snack recognised for fusing real purple and orange sweet potato varieties into one naturally two-toned chip, the company has demonstrated how traditional ingredients can be transformed through focused product innovation.
The achievement also reflects a broader direction for Malaysian food manufacturers: combining cultural familiarity with changing consumer expectations while strengthening certification, product quality and international market readiness.
For CWP Food Manufacturing, the next stage will involve taking that approach into more markets, developing new products and continuing to build SNACKISS as a Malaysian brand with broader regional and international relevance.
Ultimately, the recognition highlights how food innovation does not always begin with unfamiliar ingredients or entirely new concepts. Sometimes, it comes from reimagining what consumers already know — and presenting it in a way that feels new, distinctive and ready for a wider market.
Learn more about this Official ASEAN Records Recognition
