International Tourism, Arts and Culture Exhibition & Conference (INTAC 2026) organise by WEX Malaysia Sdn Bhd has been officially recognised by ASEAN Records for combining tourist guide license-renewal education with an academic research conference.
INTAC 2026 achieved the official record title:
First International Tourism, Arts and Culture Exhibition and Conference Offering License-renewal Education Points for Tourist Guides Alongside an Academic Research Conference
(6 MOTAC-approved CTRE points across 6 sessions, 1–3 October 2026, in collaboration with the 6th ICLET 2026; 2–4 October 2026).
By bringing together professional education, academic research and cultural exchange, INTAC 2026 connects tourist guides, researchers and industry professionals through a shared platform supporting tourism and cultural development.
This milestone reflects INTAC 2026’s approach to bringing tourism industry participation, professional learning and academic exchange together on a single international platform, offering new opportunities for tourist guides, researchers, industry professionals and cultural stakeholders throughout the ASEAN region.
Bringing Industry Engagement and Professional Learning Together
INTAC 2026 stood out for integrating tourism industry participation with structured learning opportunities for tourist guides.
Through six sessions conducted from 1 to 3 October 2026, participants could obtain a total of 6 MOTAC-approved CTRE points towards their license-renewal education requirements while exploring tourism, arts, culture, heritage and related industry topics.
By incorporating recognised continuing education into its exhibition and conference programme, INTAC 2026 connected professional accreditation with industry engagement and the exchange of knowledge.
Connecting Tourism Experience with Academic Insights
INTAC 2026 collaborated with the 6th ICLET 2026, held from 2 to 4 October 2026, incorporating academic research into its broader tourism, arts and culture programme.
The partnership brought practitioners, educators, researchers and industry stakeholders together in a shared setting, encouraging discussions that linked practical industry experience with academic perspectives.
By bringing together license-renewal education and an academic research conference, INTAC 2026 offers a distinctive platform that strengthens professional practice and advances knowledge in tourism and culture.
Expanding Connections Across Tourism, Arts and Culture
Alongside its educational and research activities, INTAC 2026 provides opportunities for stakeholders in tourism, arts, culture, heritage, handicraft and the creative industries to build connections, present their work and explore collaborations.
Participants can engage through a variety of formats, including exhibition booths, hosted programmes, virtual conference sessions, art displays, cultural performances, handcrafted products and independent creative expressions.
Building on its debut in 2024, INTAC returned in 2026 to further develop networking opportunities, partnerships, industry participation and knowledge sharing across the tourism and cultural sectors.
Celebrating a Significant Milestone
The official presentation of ASEAN Records recognition took place on 2 October 2026 at the Kuala Lumpur Convention Centre.
Dr. Leena AlMujahed, Chief Executive Officer (CEO) of WEX Malaysia Sdn Bhd, accepted the recognition on stage on behalf of the organising team and collaborators who brought together professional education, industry engagement and academic research at INTAC 2026.
Dato’ Rosle Bin Jaamat, Founder and Executive Chairman of Warisan Advertising Sdn Bhd, and Mohd Akbal Setia, Deputy Director General, Promotions / Head of Secretariat Visit Malaysia 2026–2027, witnessed the presentation.
Reflections from the Leadership
Speaking about the achievement, Dr. Leena AlMujahed, Chief Executive Officer (CEO) of WEX Malaysia Sdn Bhd, shared:
“INTAC 2026 was developed to connect the diverse areas of tourism, arts and culture through a shared platform encompassing industry engagement, professional learning, academic research and creative expression.
This ASEAN Records recognition acknowledges the combined contributions of our partners, speakers, exhibitors, researchers, tourist guides, artists and participants, whose involvement gave the event its purpose and significance.
We hope INTAC continues to evolve as a meeting point for knowledge, culture and industry, strengthening relationships and opening new opportunities across the tourism and creative sectors.”
About INTAC 2026
International Tourism, Arts & Culture Exhibition & Conference (INTAC 2026) connects stakeholders across tourism, arts, culture, heritage, handicraft and the creative sectors, providing a space to exchange ideas and present products, services, destinations, programmes and initiatives to a targeted audience.
Building on its first edition in 2024, INTAC returned in 2026 with an ongoing commitment to expanding opportunities for networking, partnerships, knowledge exchange and industry participation.
Its varied participation options accommodate different goals and forms of creative expression, ranging from exhibition booths, hosted programmes and virtual conference sessions to art displays, cultural performances, handcrafted products and independent creative presentations.
Through these opportunities, INTAC supports the development of tourism, arts, culture, heritage and the creative industries while strengthening relationships among practitioners, researchers, organisations and communities.
For more information, visit:
https://www.intac.my/
