Si Yuan Funeral Services has been officially recognised by ASEAN Records for introducing a proprietary memorial mascot pair that accompanies the coffin throughout the wake and is subsequently given to the bereaved family as a keepsake.
Si Yuan Funeral Services achieved the official record title:
First Funeral Service Provider with a Proprietary Mascot Pair Accompanying the Coffin Throughout the Wake and Presented to the Family as a Memorial Keepsake
(launched in October 2026)
The recognition highlights the company’s approach to creating compassionate and meaningful farewells, offering families a lasting symbol of remembrance.
Creating a Lasting Connection Through Memorial Mascots
Introduced in October 2026, the concept features a proprietary mascot pair placed alongside the coffin for the duration of the wake.
These symbolic companions represent care, remembrance and the enduring emotional bond between families and their departed loved ones.
After the wake, the pair is given to the bereaved family as a memorial keepsake, providing a tangible reminder of the farewell and the memories they shared with their loved one.
Adding Comfort and Personal Significance to Farewells
Funeral ceremonies offer families a space to remember and honour their loved ones while finding support in one another during a time of loss.
Si Yuan’s memorial mascot concept adds a thoughtful touch to traditional arrangements, bringing together symbolic companionship and a lasting keepsake of remembrance.
This initiative reflects the company’s efforts to create more personal farewells while preserving the dignity, respect and cultural sensitivity central to funeral traditions.
Providing Thoughtful and Personalised Funeral Support
Founded in 2019, Si Yuan Funeral Services is a Malaysian funeral service provider delivering comprehensive arrangements guided by professionalism, compassion and respect.
The company offers funeral planning, wake arrangements, religious ceremony coordination, transportation and memorial services, helping families navigate each stage of the farewell process.
The ASEAN Records recognition highlights Si Yuan’s distinctive memorial mascot concept and its ongoing commitment to developing thoughtful services that honour departed loved ones and offer families meaningful ways to remember them.
A Milestone Moment of Recognition
Si Yuan Funeral Services received its ASEAN Records recognition on 20 October 2026 at Hyatt Regency Kuala Lumpur at KL Midtown, as part of the 10th Gather of Achievers – ASEAN Records & ASIA Records Gala Night 2026.
Kelvin Hoo, Managing Director of Si Yuan Funeral Services, accepted the recognition on stage on behalf of the company’s leadership and dedicated team, whose combined efforts brought its proprietary memorial mascot pair from concept to introduction.
Voices of Leadership
Speaking about the milestone, Kelvin Hoo, Managing Director of Si Yuan Funeral Services, shared:
“Receiving this ASEAN Records recognition marks an important moment for Si Yuan Funeral Services. It reflects our belief that every farewell should be remembered with love, dignity and compassion.
With our memorial mascot pair, we hope to offer families a symbol of companionship throughout the wake and a meaningful keepsake to hold onto afterwards. We remain dedicated to honouring every life with sincerity and helping families navigate one of their most difficult moments.”
About Si Yuan Funeral Services
Founded in 2019, Si Yuan Funeral Services is a Malaysian funeral service provider committed to helping families create meaningful farewells through compassionate, professional and respectful care.
Its comprehensive services include one-stop funeral planning, Buddhist and Christian funeral services, wake coordination, transportation, pre-planning and memorial support.
Guided by the belief that every farewell is a once-in-a-lifetime occasion deserving of care and dignity, Si Yuan tailors its arrangements to different family needs, cultural traditions and religious practices. Through thoughtful service development and compassionate support, the company helps families honour their loved ones and preserve treasured memories.
For more information, visit:
https://siyuan.com.my/
