ES Premium Holdings is officially recognised by ASEAN Records for achieving an extraordinary milestone in automotive prestige: “Highest-Valued Car Number Plate on a Test-Drive Vehicle (Valued at RM488,000).” (Asean Records)
This recognition underscores the company’s commitment to redefining the premium automotive experience, transforming a routine test drive into a luxury encounter valued at over RM600,000 — the most prestigious of its kind in ASEAN. (Asean Records)
Redefining the Luxury Test-Drive Experience
At the heart of this achievement is the integration of Malaysia’s highly coveted “M2M” number plate, mounted on a flagship Omoda Jaecoo vehicle, elevating the entire test-drive experience to a new level of exclusivity and distinction. (Asean Records)
By assigning one of the country’s most valuable number plates to a test-drive unit, ES Premium has reimagined customer engagement — turning the first interaction with a vehicle into a symbol of prestige, status and innovation. (Asean Records)
A Symbol of National Pride and Prestige
The “M_M” series number plates were introduced by Malaysia’s Road Transport Department (JPJ) in conjunction with Merdeka celebrations in 2023, quickly becoming one of the most sought-after registration series nationwide. (Asean Records)
With overwhelming public demand, the series generated over RM20 million in bids, reflecting its status as both a collector’s asset and a symbol of national identity. (Asean Records)
Today, the “MM” plate represents:
- National pride and heritage
- Exclusivity and high-value ownership
- Modern prestige in Malaysia’s automotive landscape
Official Recognition Ceremony
The ASEAN Records title was formally presented to Dato’ Fanny Yap, Director of ES Premium Holdings, during a recognition ceremony held at the Omoda Jaecoo 4S Flagship Centre in Glenmarie, Selangor. (NST Online)
The event brought together customers, automotive enthusiasts and industry partners, marking a significant milestone in Malaysia’s evolving luxury automotive sector.
Quote
“Being recognised by ASEAN Records for having the highest-valued number plate on a test-drive vehicle is a proud moment for our entire team. This milestone goes beyond numbers — it reflects our vision to elevate every customer touchpoint and redefine the meaning of premium service.”
— Adric Wong, Dealer Principal, ES Premium Holdings (Asean Records)
Driving Excellence in Premium Automotive Experiences
Based in Glenmarie, Selangor, ES Premium Holdings is an authorised 4S distributor for leading automotive brands including Omoda and Jaecoo, known for delivering high-performance vehicles paired with exceptional customer experience. (Asean Records)
From personalised showroom consultations to exclusive test drives and after-sales care, the company continues to set new standards in:
- Customer-centric luxury service
- Innovative automotive presentation
- Premium ownership journeys
A Milestone for ASEAN’s Automotive Industry
This recognition reflects a broader shift in ASEAN’s automotive landscape — where customer experience is evolving beyond product ownership into curated, high-value engagement journeys.
ES Premium’s achievement demonstrates how:
- Innovation can redefine traditional customer touchpoints
- Luxury is increasingly experience-driven
- ASEAN continues to emerge as a hub for premium automotive innovation
Looking Ahead
As ASEAN’s automotive industry continues to advance, milestones such as this set new benchmarks for creativity, exclusivity and customer experience excellence.
ES Premium Holdings’ recognition reinforces its position as a leader in premium automotive innovation, paving the way for a future where every customer interaction reflects precision, prestige and personalised excellence.
