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KL XieLaoBan Recognised by ASEAN Records for Transforming Crab Delivery Through Content-Led Social Commerce
KL XieLaoBan (KL蟹老板) is officially recognised by ASEAN Records as the First Single-Persona Crab Delivery Brand Selling Cooked-to-Order Crab Dishes Driven by Short-Video Content Across Multiple Platforms, following the fulfilment of 70,413 orders between 1 November 2023 and 24 June 2026. The achievement highlights how the Malaysian food and beverage Read more…