ASEAN Records proudly recognizes Thong Bowl, a rising star in regional dining innovation, for achieving the prestigious title:
Most Super Bowl-Sized Thai Beef Noodle Bowls Sold in One Year
(25,037 bowls sold between August 2024 – July 2025)
A Culinary Milestone of Bold Flavours and Big Portions
From its very first serving, the Super Bowl-sized Thai Beef Noodle has captured the hearts (and appetites) of food lovers across ASEAN. Known for its generous portions, rich broth, and authentic Thai flavours, Thong Bowl has transformed a classic dish into a larger-than-life dining experience that bridges tradition with culinary creativity.
This milestone was made possible through the unwavering support of its loyal diners, whose enthusiasm helped turn a single menu item into a record-breaking phenomenon.
Community, Customers, and Culinary Innovation
Much more than a dish, the Super Bowl-sized Thai Beef Noodle became a social media sensation, driving both offline restaurant visits and online delivery demand. Customers proudly shared their “big bowl challenge” moments, making it a cultural talking point for foodies across the region.
ASEAN Records commends Thong Bowl for redefining how food innovation can connect communities, celebrate cultural flavours, and create memorable dining experiences.
